At An Viet Design, we apply an internationally standardized brand design process, adapting it flexibly to suit each individual business. 

For example, for a young and dynamic tech startup, we might focus on creating a vibrant, innovative, and groundbreaking image, while for a long-established traditional company, we would emphasize preserving and promoting core values, while also refreshing the image to align with modern trends.

By combining international experience with an understanding of the local market, we are committed to providing you with a comprehensive, effective, and sustainable brand design solution.

1. Basic Identification:

Logo: The symbol representing the brand, serving as the most important visual identification element.

Brand Name: The official name of the brand, often accompanying the logo.

Slogan/Tagline: A short, memorable phrase that conveys the brand's core message or values.

Primary Colors: The colors representing the brand, creating consistency and visual impact.

Typography (Font): The distinctive font used in the brand's materials, reflecting its style and personality.

2. Brand Identity Applications:

Business Card: A contact information card for a business, demonstrating professionalism and providing necessary details.

Letterhead: Pre-printed stationery used for official business documents.

Envelope: Packaging for the business's letters and documents.

Company Profile: A document introducing the business's capabilities, experience, and achievements.

Annual Report: A report on the business's operations over a year.

Website: The official website of the business, providing information and interacting with customers.

Social Media: The business's social media channels, used for interaction and community building.

Advertising: The business's online and offline forms of promotion.

Employee Uniforms: Clothing worn by employees, creating professionalism and brand recognition.

Promotional Items: Items such as pens, notebooks, t-shirts, hats, etc., printed with the logo and brand information, used for promotion and gifting to customers.

Workplace Design: The interior and exterior design of the office or store, reflecting the brand image.

Vehicles: The business's vehicles decorated with the logo and brand information.

 3. Point of Sale Identification:

Signage and Directional Signs: Large signs and small directional signs help customers easily recognize and find the store.

Standee: An independent standing advertising frame, often placed in a prominent position to introduce products or promotions.

Poster, Banner: Wall-mounted, ceiling-hung, or display rack-placed publications to promote products and services.

Wobbler: A dangling advertising item attached to shelves to attract attention.

Leaflet, Brochure: Flyers and brochures introducing products and services for customers to take home for reference.

Tent Card: A display card with product information or promotional programs, placed on tables or the cashier counter.

Product Packaging: The packaging of the product, representing the brand and attracting customers.

Product Labels: Stickers on products that provide information and brand identification.

Sales Staff Uniforms: Consistent attire of sales staff, demonstrating professionalism and brand recognition.