Branding agency Viewpoint commissioned by Kazan company Pulp Invest developed a new Russian trade mark of hygiene paper products with the ‘German roots’. The agency was tasked to develop a new brand that would tell about the product high quality (which is produced using Austrian cellulose and German equipment) and its affordable price. At the same time the brand must be clear, simple and emotional, appealing to a large audience. As a result, there was created a brand character - a lamb with a German name Reina (‘Rein’ in German is ‘pure’). An emotional image of lamb Reina is all about tenderness, sincerity, care and sensitivity. These qualities were essential for the manufacturer as representative features of their brand. The values that it conveys to the consumer are taking care of family and children, housekeeping, the desire to create coziness and comfort. All members of the family cherish kindly feelings for the lamb: small children – because it looks like their album drawings, and very demanding adults simply can not pass by those friendly eyes! In addition, due to the graphical methods there has been achieved the perception of the brand as a high-quality German product, taking into account the features of German production technology. The trade mark guarantees the product high quality and the exclusive production using natural raw materials, as well as the affordable price for the customer!

Source: Packagingoftheworld

News more

As a professional activity in the field of design and provide a comprehensive solution for enterprise An Viet is proud to offer these units with high quality products.

About us

Established since 2012, - one of the leading design companies that are rich with experience and passion. Our talented designers have satisfied with most partners, enterprises, and clients who are masters in many fields of business for many years.

See more

Our Clients

The prioritize mission of is to find the best solution for customers’ requires. Up to now, some business industries that we have worked with such as Architecture, Paint and Coating, Fashion, Jewelry, Beverage…

See more


Brand Identity is essentially 'how' a business wants to be perceived by customers.

See more

Packaging design

Packing like a "salesman" silent. Give "sellers" Your true professional

See more

Website Design

company professional web design, advanced SEO standards. Warranty and Lifetime Support. Cheap web design does not shoddy.

See more

Company profile design

Company Profile is a professional introduction and aims to inform people your products, services, and current status. A well designed and written company profile is a great opportunity to differentiate itself.

See more