Branding agency Viewpoint commissioned by Kazan company Pulp Invest developed a new Russian trade mark of hygiene paper products with the ‘German roots’. The agency was tasked to develop a new brand that would tell about the product high quality (which is produced using Austrian cellulose and German equipment) and its affordable price. At the same time the brand must be clear, simple and emotional, appealing to a large audience. As a result, there was created a brand character - a lamb with a German name Reina (‘Rein’ in German is ‘pure’). An emotional image of lamb Reina is all about tenderness, sincerity, care and sensitivity. These qualities were essential for the manufacturer as representative features of their brand. The values that it conveys to the consumer are taking care of family and children, housekeeping, the desire to create coziness and comfort. All members of the family cherish kindly feelings for the lamb: small children – because it looks like their album drawings, and very demanding adults simply can not pass by those friendly eyes! In addition, due to the graphical methods there has been achieved the perception of the brand as a high-quality German product, taking into account the features of German production technology. The trade mark guarantees the product high quality and the exclusive production using natural raw materials, as well as the affordable price for the customer!
The luxury segment is experiencing the strongest growth in skincare. Moreish was an existing, but underperforming range in pharmacy.
Fan-favourite brewery Garage Project was launching a special project - trialling a set of brand new hop varieties developed...
As a big fan of both beer and beer labels, I wanted to look at a concept that was bold and vibrant plus one that would look...
Inspiration A condom becomes much less effective if it is the wrong size, worn on the wrong side, or its tip is not squeezed when worn. It may cause pregnancy or/and sexually-transmitted diseases
Design Studio BRANDEXPERT "Liberty Island" has developed a new visual strategy and package design of the gourmet tea brand Niktea.
The assignment was to create package for herbal tea for specific audience. The audience is active contemporary people (in particular women 20-30 years old).
Herbal tea for supporters of healthy lifestyle.
Official White House Photographer Pete Souza Reveals His Favourite Photos Of Obama
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