The luxury segment is experiencing the strongest growth in skincare. Moreish was an existing, but underperforming range in pharmacy. The existing brand was centred purely around argan oil and its Moroccan provenance, but the visual architecture was very pharmaceutical in aesthetic and not embraced by consumers. While the already effective formulas have only been slightly altered, the brand positioning, language and design were completely up for grabs. The new differentiated Moreish proposition is now more relevant to our target audience, we brought this new positioning alive through a more sophisticated pack language. The new positioning needed to work harder than focusing solely on a key ingredient, as these are subject to fads and potentially negative media. The skin is the body’s largest organ, and whatever goes on the skin is ‘consumed’ by the body, so therefore anything applied to the skin should truly nourish like nutrient-rich food does. Leveraging this simple insight, we repositioned the brand as 'Superfood for Skin’. Our key design directive was to create a high-end, feminine ‘department store’ brand that also has credibility as a truly ‘natural’ product. We proposed a stronger brand with luxury colour cues on the pack face, supported by more feminine and evocative imagery on the sides. We worked closely with the client to select suitable packaging forms and materials that leverage traditional cosmetic packaging cues but are designed to protect the natural products and are easy to use. A new tone of voice was developed, including new emotive variant naming and copy writing that communicates clearly with a touch of wit.
Fan-favourite brewery Garage Project was launching a special project - trialling a set of brand new hop varieties developed...
As a big fan of both beer and beer labels, I wanted to look at a concept that was bold and vibrant plus one that would look...
Inspiration A condom becomes much less effective if it is the wrong size, worn on the wrong side, or its tip is not squeezed when worn. It may cause pregnancy or/and sexually-transmitted diseases
Development of a new trade mark of hygiene paper products Reina
Design Studio BRANDEXPERT "Liberty Island" has developed a new visual strategy and package design of the gourmet tea brand Niktea.
The assignment was to create package for herbal tea for specific audience. The audience is active contemporary people (in particular women 20-30 years old).
Herbal tea for supporters of healthy lifestyle.
Official White House Photographer Pete Souza Reveals His Favourite Photos Of Obama
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Established since 2012, Anviet.design - one of the leading design companies that are rich with experience and passion. Our talented designers have satisfied with most partners, enterprises, and clients who are masters in many fields of business for many years.
The prioritize mission of AnViet.design is to find the best solution for customers’ requires. Up to now, some business industries that we have worked with such as Architecture, Paint and Coating, Fashion, Jewelry, Beverage…
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